We all leave certain things to be cleaned at a “later” time; your email list shouldn’t be one of them.

 

If you’re in the email marketing business then quarterly cleanup isn’t optional — it’s necessary.

 

Leaving your email list means that you may be left to deal with a plummeting email deliverability rate, and that’s no fun.

 

Cleaning your email list isn’t difficult at all

 

So, let’s rid your email list of the dust bunnies and get those email campaigns back on track!

1. What is email list cleaning?
email list cleaning
Source: Optinmonster.com

Email list cleaning is the process of removing inaccurate and inactive contact data from your email database.

 

Cleaning your email list helps ghost mannequin ensure that you don’t jeopardize your reputation by sending emails that go to the junk folder or simply bounce.

By cleaning your email list, you’re essentially getting rid of inaccurate information like:

Fake emails
Outdated email addresses
Typos
List cleaning is also a super important part of managing your email marketing strategy, as it helps you to:

Maintain an effective workflow
Obtain an email list that’s usable and trustworthy
Target your energy towards users who show interest in your business
Save money
You have two options for cleaning your email list — you can clean it manually, or you can automate the process.

2. What happens when you don’t clean your email list?

email list
Source: Tye.io

By using a dirty email list, you’re essentially risking your business’ reputation.

 

While a few bounces don’t seem to be cause for concern, they do reduce your emails’ deliverability, which, in turn, causes a whole host of other problems.

 

Here are 5 of the main problems that you’ll encounter if you don’t regularly clean your email list:

Most email marketing platforms charge you based on how many contacts you send mails to.

 

While they won’t cost you a considerable sum, they might use all your available emails, and that’s when they add up to the cost.

 

Platforms like Mailchimp automatically remove hard bounces but won’t remove soft-bounce emails until they’ve bounced 7 times.

 

What makes this even worse is that you’re wasting marketing opportunities and decreasing conversion opportunities.

4. Spam complaints

If email service providers (ESPs), like Gmail, believe that you’re sending spam, they’ll automatically send it Važnost čestitki za tuširanje djeteta to the junk folder.

 

But why would they think your emails are spam?

 

Well, when someone no longer snbd host wants to receive your content, they can report it as spam.

 

If you receive continuous spam complaints, your emails will be blocked, which prevents people who want to read your emails from receiving them.