One of the key guidelines when designing and implementing any type of corporate strategy, whether it is a marketing strategy, a sales strategy or any other type of action carri out by another department, is, without a doubt, the analysis of the results. This is the only procure that helps us determine whether the actions being follow are correct, whether, on drop shadow the contrary, they ne to be modifi and, of course, whether the objectives determin during the action plan are being achiev.

Nowadays, given the digital transformation

That we are experiencing in recent times, the results analysis process Solicita un número de teléfono en Italia has been simplifi, with the emergence of new and more effective tools.

When we talk about inbound marketing strategies, we can determine the existence of five main metrics that cannot be miss when analyzing the results of this type of campaigns.

But before continuing and learning about these metrics, what exactly is inbound marketing? Well, this is the name given to all those techniques and actions whose main objective is to attract the attention of new potential clients. But the strategy does not end when the attention of these new users has been attract, but rather continues until they actively interact with the company in order to subsequently delight them.

Now that we know how an inbound marketing strategy works in general terms, it’s time to find out what these five metrics are that cannot be missing from a digital marketing results report.

What are the 5 essential metrics in an earnings report?

Customer Acquisition Cost (CAC): As its name suggests, it determines the usa phone list average cost invest. By a company to get a potential customer to become a final customer. The ideal result for a company is a low CAC, since. This will determine that the desir results are being achiev with a lower investment. To calculate this value, it is necessary to add the following amounts. Costs of sales and marketing plans, salaries of staff in both departments, commissions, advertising expenses. SEO and SEM positioning expenses and other variables that can be includ to attract. The attention of new users. The value obtain is divid by the number of customers obtain in the same period in which the previously mention expenses have been made, and thus the Customer Acquisition Cost is obtain.