It is no exaggeration to say that the basis for the success of a business is its ability to make sales. For this reason it is very important to know which sales metrics give you the most important information about the performance of your business. Through this data, you can identify opportunities for growth, but also find the points that need improvement.

In this article, we’ll look at seven SOS sales metrics you shouldn’t neglect.

SOS Sales Metrics
#1 Total Income
The first thing to look at is the total income basic image editing services . This metric represents the total revenue you have from sales in a specific time period. This way, you can determine if your business is sustainable and profitable. Additionally, you can see if there are seasonal fluctuations in sales, which may require a different approach per season.

#2 Percentage of Sales from New Customers

The ability to attract new customers is one of the signs that your business can attract your target audience. Sales from new customers percentage shows you the percentage of total sales that have come from new customers. This metric is usually a good indicator of the effectiveness of your marketing. For example, it can be the result of a successful social media marketing strategy .

#3 Percentage of Sales from Old Customers
On the other hand, retaining old customers is just as Lista de correo electrónico da industria important for the long-term viability of a business. The percentage of sales from past customers shows how many sales were made by customers who have bought from your business again. For example, the higher the percentage, the greater the satisfaction of your customers with service, e-shop design and product quality, among others.

#4 Conversion Rate
The conversion rate is an important metric that s agb directory hows you how many potential customers end up making purchases. This number is critical to evaluating the success of your sales and marketing strategies, as it shows you how many leads turned into customers.

#5 Average Sales Cycle

The average sales cycle is actually the time it takes a lead to convert into a customer. By understanding how long the process takes, you can tell if there is a problem spot. If, for example, the cycle is too long, then there is an issue, such as a problematic checkout. Thus, you can proceed with optimization moves that will help you in the future.

#6 Cost of Sales
Cost of sale includes all costs involved with a sale. Indicatively, this number contains marketing costs, the salaries of your employees and customer service costs. Thus, this metric helps you understand exactly how much it costs you to acquire each customer and evaluate your return on investment (ROI).

#7 Annual Growth Rate
Year-over-year growth rate measures your sales growth year-over-year. With this metric, you look at the long-term growth of your business. A stable or increasing growth rate shows you that you are headed in the right direction. On the contrary, a negative growth rate shows that there are problems that you have to deal with immediately.

 

All these sales metrics are important and show you the progress of your business. Get in touch with the SocialME team to start seeing significant improvement in them. Because the success of your business is guaranteed!