Of the 319 billion emails sent and receiv every day, about 14.5 billion end up in spam folders.

 

Email is the strongest tool in your digital marketing arsenal, but it’s no good if you don’t actually reach and engage your audience.

 

In this post, we’ll run through the different laws governing email marketing, how to avoid spam filters, and the perfect tool to get you start.

1. What are the different email marketing laws?

Depending on where your business is bas, and where your customers are from, different rules will apply.

 

The two main laws you’ll come into contact with are:

The CAN-SPAM Act — USA
The GDPR — Europe
These laws were institut to protect customers from receiving unsolicit emails and inappropriate communication attempts.

 

While most email spam is not illegal, depending on the content, the context, and the country, sending bulk emails might get you into trouble.

 

Let’s take a closer look at clipping path the different laws you’ll encounter.

1.1. The CAN-SPAM Act
The CAN-SPAM Act
The anti-spam law that affects businesses in the US is call the CAN-SPAM Act.

Pass in 2003, the CAN-SPAM Act applies to all commercial emails, not just those sent in bulk.

 

Non-compliance with the CAN-SPAM Act can be expensive — you could be fin up to $43,792 per email.

 

This legislation includes rules that govern your email marketing:

No false email header information

No misleading subject lines
Advertising via email must be identifi
You must indicate your business’ location
Explain how to opt out of receiving your emails, and quickly honor those who unsubscribe
Monitor any email actions done for you by other parties (affiliate marketing, 3rd party services, and referrals)
While transactional emails don’t necessarily Para chamar a América: código de país EUA fall under the CAN-SPAM Act, they still may not include any false or misleading content.

1.2. The GDPR
The GDPR
The main anti-spam legislation that affects Europe is call the. General Data Protection Regulation (GDPR) and has been in effect since May 2018.

 

It’s one of the toughest sets of laws around, regulating snbd host the protection and privacy of all personal data, not just email marketing and spam.

 

Infringing on this data protection act could see you fin up to 20 million euros (that’s roughly $22,5 million).