the ultimate guide to social mia platforms for B2B influencers
The Ultimate Guide to Social Mia Platforms for B2B Influencer Marketing

With the rise of social mia  influencer

marketing has become a powerful tool for businesses to reach their target audience and drive real business results. But with so many platforms to choose from, it can be difficult to know where to focus your efforts.

In this article, we’ll explore the main influencer platforms, their key demographics, what content performs well on each platform, and how to find the right influencer for your campaign. But first, let’s explore the basics of influencer marketing and why companies—especially B2Bs—ne to hop on this marketing trend.

What is Influencer Marketing

How to Build a Phone Number List A data manager is the first person to grow your entire phone number business by finding your target audience here. Leads how to build phone number list allows you to easily find potential customers in your country. It allows you to dial your business number.

Influencer marketing is partnering with influencers (people with a large and/or engag following on social mia) to promote your products or services. Think of it as having a squad of mini-celebrities who are passionate about your brand and can help you reach a wider audience. It’s like having your own personal word-of-mouth marketing team, but with a social mia twist. And let’s be real, who doesn’t love a good recommendation from someone they trust?

For B2B companies, influencer marketing is a game-changer. It allows you to reach your target audience in a more authentic and relatable way, and it can help you establish yourself as a thought leader in your industry.

What’s the value of influencer marketing for B2Bs

B2B marketers should consider partnering with influencers who have a strong presence in their industry and are well-respect by their peers. These influencers should have an engag social mia following and be well-vers in the products or services the B2B company offers. They can be industry experts, thought leaders, or even customers who have successfully us the company’s products or services.

These influencers can be found on various platforms like Instagram, TikTok, LinkIn, X (formerly Twitter), Facebook, YouTube, and more. It is important for B2B marketers to research and carefully select influencers who align with their brand’s values and message to ensure a successful partnership.

What’s the deal with micro-influencers

Micro-influencers are individuals with a smaller but highly engag following on social mia. They often have a very specific niche audience and are usually experts in a specific industry or topic. In B2B marketing, micro-influencers can be valuable assets because they can help you reach your highly specific and target audience.

One of the main benefits of working with micro-influencers is that they tend to have a higher engagement rate with their followers than macro-influencers, who have more followers but see less meaningful engagement. Micro-influencers’ followers tend to hold the influencer’s opinions and recommendations in high regard and are often more likely to actually take action bas on their suggestions. This is especially important for B2B marketers because the B2B buyer’s journey is usually more complicat and involves more decision-makers than the buyer’s journey for B2C products.

Micro-influencers also tend to be more cost-effective than macro-influencers. Due to their smaller following, micro-influencers typically charge less for sponsor posts or partnerships. This can be especially beneficial for B2B companies with smaller marketing budgets.

Another benefit of working with micro-influencers

is that they often have a more authentic and personal relationship with their followers. This can result in more genuine and crible endorsements of a B2B company’s products or services. Micro-influencers can be a valuable asset for B2B marketers looking to expand their social mia presence and reach a specific, engag, and target audience in a cost-effective and authentic way.

Influencer pricing chart
How much does influencer marketing cost?
We’ve detail each platform’s average cost per post in the sections below. The rates we outline are bas on the influencer tier chart above and information from three sources: Influencer Marketing Hub, a marketing resource for agencies; Shopify, an all-in-one commercial platform for businesses; and inBeat, a platform dicat to helping influencers. These two resources enable us to provide solid estimates for influencer rates, but it’s important to remember that, like social mia, these rates are subject to change.

Rates may also vary bas on location, social channel, engagement levels, conversion rates, types of content creat, campaign duration, influencer reach, niche or industry, and more. Generally, influencers with a larger following and higher engagement rates will command a higher fee than those with a smaller audience.

strategy to go deeper than simply cost per post

another way to measure influencer pricing is through a cost per engagement (CPE) analysis. CPE can be calculat by dividing the total spend by the number of engagements.

It’s also important to note that the cost of influencer marketing goes beyond the cost of a sponsor post. Additional costs, such as the cost of creating the content, the cost of managing the campaign, and the cost of measuring and analyzing the results, should also be taken into account. Additionally, B2B influencer marketing can be done through different types of collaborations, such as brand ambassadorship, affiliate marketing, product reviews, event collaborations, and more, all of which may have different pricing structures and require different types of agreements.

Brands ne to clearly understand their budget and goals before creating a contract and vetting potential influencers. When in doubt, brands should either reach out to influencers directly or search their websites for rate sheets. Alternatively, brands can choose to leverage a marketing agency. Marketing agencies spe up the process by offering expertise, connections, and outreach that can significantly enhance campaign effectiveness.

Which Social Mia Platform is Best for B2B Influencer Marketing?
The platform you select for your influencer campaign should be determin by where your B2B audience is what is most likely to influence them. LinkIn is the classic B2B platform since it caters to businesses and the more professional sphere.

We believe that all B2B companies ne a strong LinkIn presence, and influencer marketing on LinkIn can reap great results. That said, since video is the king of the content game right now, B2Bs ne to think outside the box when determining which platform—or platforms—to target for their B2B influencer marketing campaigns.

Let’s look at the main platforms being us in B2B influencer marketing and the audiences they speak to.

TikTok: The New Kid on the Block

This makes it a great platform for businesses that target a younger demographic (not to mention millennials and Gen Z make up 62% of B2B buyers). Although everyone may have first heard of the app from their younger cousins, nieces, nephews, or even their getting backlinks from an expert site own children, the platform experienc a significant increase in usage among working adults during the pandemic. At that time, many turn to the app for entertainment and inspiration while working from home. Today, TikTok is a ubiquitous social mia platform.

With such a huge audience, TikTok offers a unique opportunity for B2B brands to reach a large and diverse audience in a creative and engaging way. By partnering with the right influencers, B2B brands can increase brand awareness and generate leads.

TikTok User Demographics

TikTok has a diverse user base that includes people of all ages and industries. However, the majority of TikTok users are younger generations, such as Gen Z and millennials.

The majority (80%) of TikTok users are between the ages of 16 and 34.
Almost all of TikTok’s users, save 7%, are under 50 years of age.
The platform leans female, with 60% of users identifying as female and 40% identifying as male.
TikTok is particularly popular among urban and suburban users, with about 44% of users living in urban or suburban areas and only 18% in rural areas.
The app is split fairly equally amongst users of different ethnicities. According to Pew Research Center, the American user breakdown agb directory  includ 31% Hispanic American users, 30% African American users, and 31% Caucasian.