If we talk about a mass phenomenon in the world of social mia, we must undoubtly mention TikTok, a platform available for mobile phones with both Android operating systems and iOS devices, which consists of creating content in the form of video.

This social network first saw the light of day in 2018, but it should advanced photo retouching be not that the initial creation of the platform that we know today as TikTok was in 2014, under the name Musical.ly and after the purchase by the Chinese company Bytance of this original application and after numerous changes, TikTok began to become one of the favorites of users.

The target audience of this platform at first

Teenagers and young people between 12 and 18 years old, who were encourag to create their own choreographies or perform comy sketches and share them in video format on the platform.

But over time, the age range of users has expandmore and more, especially during Strateški položaj za maksimalni učinak the quarantine we experienc in 2020 due to the coronavirus pandemic, a time when many new profiles were encourag to upload content.

And with the increase in users and the rise in their average age, companies were encourag to join this new social network, making it part of their digital marketing strategies, achieving incrible results.

What is TikTok and what is it for?

Bas on what has been said above, TikTok can be defin as a social ge lists network intend for leisure through the publication of short videos ranging from 15 seconds to three minutes. Like any other social network, its main purpose is to interact with other users, viewing their content and reacting to it. But it can also be us as a video iting platform since it allows not only the recording of clips, but also the creation of new ones through content that is in the mobile gallery itself, using TikTok’s own tools such as its templates, the use of audios or specific filters.

Such is the reach of its content that many brands have join this social network to create a community, run digital marketing campaigns and offer valuable content to its users such as news, raffles, promotions, etc.