Digital marketers and small business owners, like you, know that email is one of the most powerful tools to sell online.

 

However, your email marketing efforts will be wasted if what you send never lands in an inbox.

 

The good news is that, with this handy guide, you can avoid the risks and improve your deliverability in no time.

1. What is email deliverability?

Deliverability refers to how many of the emails you send are actually delivered into the inboxes of your leads.

 

Email delivery is a common key performance indicator (KPI) that you can track to measure the success of your automated email campaigns.

1.1. How do you measure welcome to photo retouch editior website deliverability?
The easiest way to measure your email deliverability statistics (and any other email marketing metrics) is to use email marketing services (EMS), like systeme.io.

However, we know that not all EMS deliver advanced and easy-to-read analytics as we do.

 

Here’s a handy infographic to help you calculate your email deliverability:

measure deliverability
Calculating and monitoring your delivery rate is arguably one of the most important parts of your marketing strategy.

1.2. Why is it so important?

The ultimate goal of email deliverability is to get good inbox placement.

 

So while email delivery rates are important, they need to be combined with your spam rates before you measure their success.

 

Spam complaints will only Hur man skapar en titel som är svår för läsare att motstå damage your deliverability and sender reputation — which could harm your relationship with your audience overall.

 

Let’s get into some of the other common marketing practices that can also harm email deliverability rates.

2. 5 things that negatively affect email deliverability
Sometimes the admin that goes into a well-crafted email campaign can put off digital marketers.

 

Taking shortcuts with your email snbd host marketing can lead to risky behavior — you might as well throw your email list into the trash.