Sometimes thoughts come to some people’s minds, they have destructive effects, and instead of improving themselves to reach their goals, they try to exclude others, which is present in many fields, and now in site optimization, a term has emerged. The name of negative SEO or Negative SEO is completely scary but preventable.
If you are familiar with black hat SEO, you can more easily understand how negative optimization is done, and as site optimization for search engines is growing and updating, it is also being done with newer methods that many sites are out of competition every day. they become
What is negative SEO?
All the activities that are done to have a negative impact on the site’s rankings so that the rankings are lost or have a drop are called negative optimization, usually black hat SEO methods are used in a way to send a negative signal to Google from the target site.
In black hat SEO, an attempt is made to get a ranking for the site by bypassing Google’s rules, and there is always a risk of being recognize by Google and penalizing the site. In some cases, the fines are so heavy that it is preferable to change the domain and host.
Threat or opportunity!
It may seem strange to you how database shop this threat can turn into an opportunity when our site is under attack and competitors are trying to push us down the Google results.
Naturally, you know that doing a strong and strong negative SEO that can drop a site from the eye of Google require a lot of money and time, which can be use as a strategy to win over competitors.
The tools that have been develop can help us in this direction. For example, let’s say that site A is sending spam and harmful backlinks to site B so that it can remove site A from the competition, and it certainly spends a lot of time on this issue. And you do something with the google disavow link tool so that spam and harmful backlinks are ignore by Google.
4 ways to neutralize Negative SEO
In the rest of this article, I would like to introduce practical methods to prevent black hat SEO attacks.
You may be familiar with the types of attacks and their theoretical names, but here I would like to introduce you to practical and practical methods so that you can prevent negative SEO and have peace of mind to a large extent and increase your site’s rank .Naturally, you know that security is not always 100%! But the probability can be increase.
1- Use a CDN
CDN or content distribution network is one of the best ways to protect and maintain a website, which apart from increasing the security of the site, has other key benefits such as increasing the speed of the site and reducing the delay in loading pages on the site.
The content distribution network prevents many security and negative SEO problems, especially the DDoS attack, which I have explained more about this attack in the following, that many sites that engage in negative optimization choose the DDoS attack as the first method.
The hosting provider sites added security layers to their services to prevent these attacks to some extent, but heavy attacks are difficult to contain and Cloudflare is the solution because it has powerful servers in the world.
The cloudflare service does not have a server inside Iran, but for now, it is better to use this service only in special cases such as a DDoS attack, and in normal cases, if you have an Iranian host, do not use this service. But why is CDN highlight in this matter and why is it appropriate to use it.
DDoS attack
DDoS attack is one of the common methods in black hat SEO, the only way to prevent it is to use a content distribution network (CDN). If the host used by your site is a shared host, all the sites on the server will be unavailable.
The fire and damage to the whole server can be one of the consequences of these attacks. DDoS service providers charge a lot of money for each attack from their customers. In a few seconds, the number of requests sent to the server can reach up to a million, the stronger the host. The number of requests increases.
2- Increasing site security
Another method that is use for getting backlinks from an expert site negative optimization on the site is the penetration of hackers, who try to penetrate the site with different methods and attack the site at any cost.
To get a site optimization project, be sure to analyze the site completely before signing a contract with Karrema to report to the employer if there are any security issues.
Of course note that in the SEO contracts
You must write about negative SEO, and uab directory usually the employer is inform by the SEO and it is the employer’s responsibility to fix the security problems, but this is not fixe and you can agree on other methods, and this is only part of it. is that common.
But it is not always necessary to access the admin, but by changing and adding malicious codes, they take the site out of hand or cause problems in the server and the site.
Increasing the security of the site is necessary to prevent negative SEO, and you can get help from experts in this field of security, but there is no need for special measures, you can strengthen the security of the site to a great extent by installing a few security plugins and strong encryption.
3- Continuous review of the site’s backlinks
In the very common method of negative SEO, in which a large number of spam and malicious backlinks are create for the site in a short period of time, which is also one of the black hat SEO methods, and Google is very sensitive about this issue.