Introducing Instagram Reels: Reels is a brand new way to save 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone compares Instagram Reels to TikTok! So what are Instagram Reels? and how can you use them in your marketing strategy? Vayes Guide tells you everything you need to know about Instagram Reels right now. Keep reading and following us. Contents What are Instagram Reels? Why is Instagram launching Reels? How to Create Your First Reel How to Use Pulleys for Work 5 Brands That Are Successfully Using Instagram Reels What is the Future of IG Reels? What are Instagram Reels? Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories.
What are Instagram reels? Similar to TikTok, Instagram users can record
Second video clips together set to music and share them to their Stories, the Explore Feed, and the new Reels tab on the user’s profile. Similar to TikTok, Instagram users can record and edit 15-second video clips together set to music and share them to their Stories, the Explore Feed, and the new Reels tab on the user’s profile. Instagram Reels has its own version of the For You page: the new Reels Explore Feed. You can find the Reels feed on the Instagram Explore Page. Instead of only seeing Reels from accounts you follow as you scroll, you’ll see Reels from popular and trending accounts on Instagram.
While the Reels algorithm isn’t locked in yet, it’s similar to the TikTok For You page
It’s likely influenced by who you already follow, what content you engage with, and where you’re located. As you scroll, you may notice that some Reels have a “Featured” label above the title. Everything You Need to Know About Instagram Reels According to Instagram, “If your reel is featured in Explore, you’ll receive a notification. Highlight reels are a selection of public reels curated by Instagram to help you discover original content that we hope will entertain and inspire you.” And just like TikTok, if you find a song or audio clip you like, you can tap on the music and select “Use Audio.
” Everything You Need to Know About Instagram Reels TIP
Take a look at other videos using this sound and see what’s out there. It never hurts to get inspired and jump on a trend! Users can also choose music from a large library or use their own sounds. Aside from choosing and adding music, there are a number of useful video editing tools to explore, including a video countdown timer, the option to adjust the speed of your video, and a library of video effects to choose from. Instagram Reels Editing tools When creating a Reel, you can choose to shoot video clips on location or upload them from your camera roll. Once you’re happy with the clips, you can use drawing and text tools and choose from a variety of Instagram stickers .
Instagram Reels stickers Don’t forget! With Later you can plan
Schedule, and automatically publish posts to Instagram – for free! Auto Post on Instagram Schedule posts to automatically publish for you on Instagram – no push notifications required! GET IT NOW Why Instagram Is Launching Reels If you’re feeling like most of the features sound pretty familiar, that’s no coincidence. Reels could be considered a direct response to the growing popularity of TikTok, which has exploded in popularity over the last 12 months. TikTok generated “the most downloads of any app in any quarter ever” in Q1 2020, according to Adweek. And TikTok’s core demographic is rapidly changing. Once dominated by Gen-Z users, millennials now make up a larger share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers.
According to the latest data from Comscore, the percentage
TikTok users ages 25-34 increased from 4 in January to 4 in April, while the 18-24 age group dropped from 1 to 5.3. Instagram Data Source: Adweek So it’s no surprise that Instagram is making moves to copy TikTok’s most popular features — especially in regions where TikTok doesn’t have a strong foothold, like Brazil. In fact, this isn’t the first time Facebook, Instagram’s parent company, has tried to launch a TikTok alternative. Facebook previously launched a standalone short-form app, Lasso, but it has yet to take off. However, Reels may have a much higher chance of success thanks to its primary positioning on the Instagram app and all the exposure and familiarity that comes with it.
IGTV has found itself positioned as series-based content where viewers can tune in to each episode with their favorite brands
But with Reels, it fills the void of high-quality content that’s still informal but has a shelf life longer than 24 hours. A more dynamic and creative opportunity to showcase more of your personality and brand. There are over 1 billion active users on Instagram already – and if there’s one thing I’ve learned from the introduction of Instagram Stories, it’s that Instagram knows how to replicate the tried-and-tested format with success. How to Create Instagram Reels Instagram Reels is a new mode in the Instagram Stories camera menu, positioned between the default Normal mode and Create mode, or in the submenu next to “Story.
To access it, simply open the Instagram Stories camera and find the Reels icon
New Instagram Reels From this screen you can choose your sound by tapping on the music icon: Add music to IG Reels Choose the speed of your video by pressing the play icon: Instagram Reels Timer Choose how long your clips will be by selecting the stopwatch icon. When you set a timer, there will be a countdown before the recording starts: Instagram Reels Timer Similar to Boomerang mode, you can swipe to apply effects or AR filters to your Instagram Reels video. You can choose to use pre-saved filters or scroll to the end and tap “Browse Effects.” Special effects Press and hold the record button to capture footage or load video footage from your camera roll.
Like on TikTok, you can start and stop recording multiple times during your 15-second video by holding down the record button
IG Reels Once you’re happy with the result, you can edit your video clips. You can use drawing and text tools and choose from a range of Instagram Stickers. Instagram Reels stickers Once you’re done, you can edit the cover photo with a video thumbnail or add a cover from your camera roll. Upload IG Reels Now it’s time to share your masterpiece! You can share the reel to your Stories, Explore Feed, and the new Reels tab on your profile. Check out the latest Instagram Reels tab on their Instagram profile – this is where you’ll see your videos and drafts, and where your followers can find all your published Reels.
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IG Reels Tab How to Use Instagram Reels for Business Instagram
Reels is a new way to build your community and expand your reach on Instagram. It’s a fun and engaging way to share viral (and creative!) snippets with your audience. Even in its early stages, Instagram Reels is proving to be a space where both brands and creators can make waves. Paris-based photographer Janelle Sweeney of My Paris Portraits has only been using Instagram Reels for a few weeks and says she’s already started seeing her engagement soar. “I typically share the spots I like to photograph — the classic beautiful Parisian skyline — and my engagement on Reels is surprisingly high.” JANELLE SWEENEY If you already use Instagram for your business, Instagram Reels might be worth a try.
If TikTok’s rise to popularity is anything to go by
It might be worth taking action — and fast! Here are three ways to use Instagram Reels in your marketing strategy: Instagram Reels for Business #1: Create Authentic Content That Resonates with Your Target Audience When Instagram Stories burst onto the scene in 2016, few could have predicted how successful the fun and informal ephemeral format would become. If Instagram Stories are anything to go by, Reels could be even bigger. Instagram Reels is designed to be fast, fun, and packed with special effects that make it seriously easy to create captivating and original content. This presents a great opportunity for businesses to show a more human, less perfect side – which can be great for building genuine relationships and strengthening community.
Workshop, and she explained to us how many of her
Instagram followers didn’t even know she was funny until they saw her on TikTok. You don’t have to save your personality for other apps, now you can showcase it all on Instagram. All your followers have to do is switch to the new tab. And what’s even better? By doing this, you’ll reach a whole new audience. Your micros will appear on users’ Explore pages, and just like that, they can tap the follow button right away. for Business #2: Share Educational Content Posting educational content is a great place to start – give your followers your top 5 travel tips, teach them how to take the perfect photo, or show them how to style a skirt 5 different ways.
Take Paris-based food studio, Social Foods, for example
They only have a few but they’ve quickly found their niche: sharing recipes with their products. Check out how they use Reels to highlight their artisanal hot sauce by using it in a quick recipe below. They also included the recipe in the youtube: the og of video content caption and included a few hashtags like #hotsauce and #reelsfood. for Business #3: Showcase Products are a huge opportunity for brands and businesses looking to drive awareness and sales from the platform. Especially since Micros are posted on the Reels Explore Page, users who don’t follow you will see your content – it’s huge! While we’re not sure how the algorithm works yet, it’s a good idea to use hashtags and descriptive captions to let Instagram know what you’re talking about.
New to Reels with just two videos, French shoe company
Jonak Paris is using Reels to showcase its new summer collection in a fun and creative way. Looking to optimize your Instagram Stories strategy this year? Check out our free 45-minute Instagram Stories course to learn how to design beautiful stories and take advantage of all the new features. How to Use Instagram Stories for Business Free 45-Minute Instagram Course 5 Brands That Are Successfully Using Reels proves that, even in its infancy, there’s a space for relatable bite-sized content that keeps you coming back for more. While there are already a handful of brands and businesses using Reels, some are using it to successfully grow their business (and actually going viral for doing so!).
#1: Sephora France With over 300,000 views on each of their
Reels, it looks like Sephora France has already mastered the game! Her reels are a combination of captivating makeup tutorials, product demos, and user-generated content on the brand. They also do a great job of encouraging conversations and participation in the comments section with captions like “tag a friend you want to shop with” and “what’s your favorite color?” Comment below!”. TIP: Repurpose video content from other platforms like Instagram Stories or TikTok for your Louis Vuitton Louis Vuitton’s Reels are high quality, striking, and super creative – and it works for them! Each of their reels has gone viral, with an average of 5 million views.
The global fashion brand uses Instagram Reels to promote new collections
In their latest Reel set, they showcase #LVCruise. Each campaign Reel is very similar – they all just have a different model and the same title with the #LVCruise bag. #3: My Paris Portraits Travel enthusiasts and travel destinations are already popular on Instagram, and My Paris Portraits knows exactly how to capitalize on that using. In simple and short Reels, My Paris Portraits tells a story, taking its followers along as they discover and enjoy summer in Paris. #4: FastandFood Food videos on Instagram are satisfying and very addictive to watch – and Fastandfood is capitalizing on this! FastandFood uses Reels to share quick content by sharing high-quality food videos from restaurants all over Paris.
This is not only a great resource for their followers, but also a great opportunity for featured
Restaurants to get some attention. #5: Junesixtyfive Fashion influencer Junesixtyfive usesas an extension of her feed. By providing content that appeals to its audience and having a strong understanding of its demographic, it keeps the brand super engaged. Her most popular video, where she shows off different outfits, a trend popularized on TikTok, already has 2.1 million views. What’s Next for Instagram’s latest video feature is now available in the United States and 50 other countries. So what will mean for brands and businesses on Instagram? When Instagram launched Instagram Stories in 2016, it had 150 million users.
Now, just four years later, more than 500 million users use
Stories every day. If that’s any indication,looks to have a bright future ahead. It’s a good idea to jump into early agb directory while competition is still low, especially as Instagram may be putting extra emphasis on getting the feature off the ground. Influencers and brands are already starting to use Reels as a way to promote products – and we think this is just the beginning! Similar to TikTok, brands are likely to jump at the opportunity to partner with influencers to create branded. See how French influencer Noholita showcases and tags jewelry company Jad & Va on her Reels.
Currently, users can only use a select number of GIFs and stickers in their Reels
However, as more Instagram users migrate to Reels and give feedback, we can expect to see a number of Instagram Story features released for Reels, like shoppable stickers and swipe-up links. Not only will it be a space for brands and businesses to share creative content, but it will also be an additional avenue for advertisers to push their products. Similar to how advertisers can advertise in between Instagram Stories, we imagine the ad options will be pretty similar. could be another way for brands and businesses to understand their Instagram community even better. Currently, the only analytics available for Micros are views, likes, and comments.