NorthStar sea holistic the 4 pillars of holistic sea are: authority. As the number and quality of incoming links (backlinks). Brand mentions and citations in the popularity social networks. Online press, etc. The more your site is recognized as a trustworthy. Source by other web players, the more importance google will give it.

The content: the depth, freshness and relevance of the content in relation

to user queries and intentions. It is no longer just about using the right keywords, but about covering a topic in depth, providing real added value.

Natural language Asia Pacific Lead Telemarketing processing algorithms like BERT or MUM allow Google to better understand the semantics and context of a page. The technique: performance (loading speed, optimization for mobile devices…), crawlability

(internal link structure, crawl depth…), indexing (meta robots tags,

sitemap.xml…) and the structuring of the pages (structured data, semantic markup…). Technical excellence is a prerequisite for your content to be discovered and understood by engines. User experience: design, ergonomics, navigation,

bounce rate, engagement signals (time spent on the page, number of pages viewed…). Google uses user Big Work behavior metrics to evaluate the quality of the experience offered (navboost). A site with a good user experience will see its visitors interact positively,

which will strengthen its positions. This 360° vision is essential to adapt to the evolution of Google algorithms. Major updates like Panda (against low-quality content), Penguin (against artificial