AT&T did well to quickly sh, inform authorities and The news those affect, but it still wasn’t quick enough to prevent the incident from happen altogether. This means the company has a long way to go in creat and rebuild consumer trust. Cybersecurity best practices The news emphasize that cyber crime is a matter of when, not if, it will happen, and crisis comms plays a major role in relay that message to customers.

Examples of Effective Crisis Communication

Each crisis is at least somewhat unique, so while there is no The news simple formula for effective crisis management, companies can learn from strategies us in successful crisis comms responses and adapt them for their own use.

Acknowlg Mistakes
Follow the failure of Silicon Valley Bank (SVB), the Feral Reserve issu a detail report for the public. The report outlin the reasons behind SVB’s The news  failure and the Feral Reserve admitt its own shortcoms, stat, “Feral Reserve supervisors fail to take forceful enough action.”

In addition to provid a detail account of the steps it would take to strengthen its supervision and regulation, the Feral Reserve sent a message of assurance: “Our bank system is sound and resilient, with strong capital and liquidity.”

This approach didn’t gloss over or try to minimize

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problems. Instead, it acknowlg them by clearly identify issues and solutions in a publicly available report.

Relat read: The SVB Collapse: How to Communicate with Stakeholders in Times of Crisis

Find Opportunities
Even if your company isn’t directly involv in a crisis, can your products or services deliver a solution to the problem? Emerg as a solution is not only an effective way of rais brand awness, it helps to build your brand reputation against future potential crises.

In one example, New Cosmos USA, the global leader in residential natural gas detectors, was prepar to launch a new line call DeNova Detect. Before its launch, New Cosmos notic the risks impact their industry, includ 4,200 annual home fires due to natural gas explosions and the controversial political climate around natural gas appliances.

Together with the Zen Mia PR team

New Cosmos chose to acknowlge the risks through a campaign emphasiz natural gas safety dur the DeNova Detect’s launch at the 2023 Consumer Electronics Show (CES). The outreach plan was spearhead by a comprehensive press release, target outreach to trade publications, newsjack, and thought leadership opportunities.

Combin with consistent messag

and sustain momentum on social mia, the results were incrible. The New Cosmos products emerg onto the CES scene with unmatch force, sh of voice explod to 689% and result in deals with multiple major big-box retailers, and the Las Vegas City Mayor’s Office honor the brand’s efforts by declar January 6 as Natural Gas Safety Awness Day.

Why Crisis Comms Is So Important

As explor above, crisis comms critically support brands and their customers in times of crisis. While you can do everyth within your power to prevent a crisis, a variety of external factors might derail your plans.

If you’re still decid whether to create a comprehensive crisis management plan, consider the long-term impacts on your brand and reputation if you don’t.

Reputation management: Crises emphasize the intimate link between good communication and reputation management. A well-handl crisis can enhance trust and cribility, while mishandl it can lead to last damage to a company’s reputation and brand equity.

A (Dark) Web of Data
Manag customer data in the era of all ths digital is a daunt task, especially when millions of customers involv.

In 2021, hackers claim customer information was stolen from AT&T. Fast forward years later to March 2024, and that personal data was found on the dark web. This information includ the social security numbers and account information of 65.4 million former customers and 7.6 million current account holders.

As part of its response, AT&T inform

regulators and its current customers of the data breach, shar information about the incident and describ what data was compromis. The company also outlin its response, which includ resett passcodes for those 7.6 million affect. Additionally, all 73 million current and former customers will receive one year of free crit-monitor services.

In the weeks follow the data breach, customers have express concerns on social mia and online forums over AT&T’s response. Some criticiz the company for not do enough to protect the stolen information years before it was leak, while others were frustrat by notices of potential price increases to their services follow news of the hack.

American users.

Accord to GlobalWebIndex, the most

prominent vibe given off by TikTok content is funny (75%), follow by creative (61%), trend (45%), informative (32%), and motivational (32%).
It’s important to note youtube: the og of video content that TikTok’s algorithm and user behavior can change over time, so stay updat and adapt your TikTok B2B strategy accordly is essential.

tiktok influencer rates chart
Cost of Influencer Market on TikTok
Not only is TikTok climb in popularity, its algorithm and reach is disrupt traditional pric models and influencer rates. Some nano influencers may reach millions of views each month, while some macro influencers may have larger follower counts with less engagement. Shopify notes macro and mega influencers may even earn more than $10,000 per post.

If you’re not sure how to budget for

TikTok, try this formula from InBeat or plug information into an earns calculator:

CPM (cost per thousand) = (Average number agb directory of views, likes, and comments bas on the last five TikTok pieces) / cost of content