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  • The Cost of Email Marketing — How to Budget for Your Campaign

    With around 59% of customers stating that emails affect their purchasing decisions, you can’t afford not to invest in email marketing.   But just how big does your email marketing budget ne to be?   In this post, we’ll take a look at how to calculate the cost of your email marketing, so you know…

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  • 6 Steps That Guarantee Your Success in Digital Marketing

    Success in digital marketing is not a matter of luck. By knowing the steps you need to take, you can create a strategy that meets your requirements and brings results. For example, consistency is one of the secrets to amplifying your actions. In this article, we will explain to you one by one the steps that will…

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  • TikTok: What is this social network and what is it for?

    If we talk about a mass phenomenon in the world of social mia, we must undoubtly mention TikTok, a platform available for mobile phones with both Android operating systems and iOS devices, which consists of creating content in the form of video. This social network first saw the light of day in 2018, but it…

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  • The Information Systems Audit Journey: Past, Present and Future Developments

    As an auditor, the author is fortunate to witness the rapid. Development of information technology and the evolution of the field of information systems auditing. During this period, I witness with my own eyes the transformation of information systems. From their primitive form to today’s highly intelligent state. As well as the important role of…

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  • The Impact of Deepfake Technology in the Cybersecurity Domain

    In the everchanging technology world, we have witness technology continuously push the boundaries of what is imaginable. One of the emerging technologies is Deepfake technology. According to Wikipia, Deepfakes are “the manipulation of facial appearance through deep generative methods.” Creating fake contents is not something new, with the power of Artificial Intelligence . AI) and…

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  • How young people can join the cybersecurity industry

    With the widespread application of network technology in all walks of life, network security has become a global focus topic and an indispensable part of today’s society. As a digital technology and financial center, Hong Kong has a huge demand for network security talents. So, how can young people in Hong Kong join the cyber…

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  • Importance and Benefits of Penetration Testing

    As most businesses digitize their business operations and processes, we tend to underestimate the risks we face from new technologies. One of the major risks is hackers exploiting vulnerabilities in IT infrastructure. Once hackers enter your internal network, they will most likely have complete control over your IT processing environment, including infrastructure, systems and even…

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  • Cybersecurity vortex: Three common enterprise pitfalls revealed

    In 2023, our society experienc a number of far-reaching cybersecurity attacks. Entering 2024, we can expect that the offensive and defensive trends will only become more intense. From the perspective of a network security consultant with many years of experience, the author shares three common traps with readers, hoping to help companies reposition their roles…

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