• 11 Email Marketing KPIs and How to Measure the Success of Your Campaigns

    Email marketing remains one of the best marketing channels with a return on investment (ROI) of 4,200%.   To achieve that kind of success with your email marketing campaigns, you’ll need to track and adjust your strategy accordingly.   In this post, you’ll learn which email metrics are the most important and how to calculate…

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  • The Top 10 Free Email Marketing Tools You Need to Consider

    Email marketing produces on average a 4,200% return on investment (ROI) — that’s more than $42 profit for every $1 you invest!   Using a free email marketing tool means you can spend less and still earn more, maximizing your profits.   But finding the perfect email service provider (ESP) for your business can be…

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  • Easy Email Marketing Funnels: How to Build Them and Why You Need Them

    Email marketing has the highest return on investment (ROI) for any digital marketing strategy — 4,200%!   But without an email marketing sales funnel to convert your leads into customers, you won’t even get close to those results.   In this post, you’ll learn how to build an email marketing funnel, the benefits of having…

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  • Our Definitive Guide to Email Marketing Rules and Regulations

    Of the 319 billion emails sent and receiv every day, about 14.5 billion end up in spam folders.   Email is the strongest tool in your digital marketing arsenal, but it’s no good if you don’t actually reach and engage your audience.   In this post, we’ll run through the different laws governing email marketing,…

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  • Why Are Your Posts on Social Media Not Resonating?

    Social media has become an integral part of our daily lives, being an efficient way to promote your business and your work. However, there are not a few cases where you will notice that your posts do not have the impact you expected. This can happen for many reasons, such as the decrease in engagement seen…

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  • Create Stunning Opt-In Forms That Convert With These 9 Best Practices

    Simply having a great product and a stunning website is no longer the key to success — to run a successful business online, you need an email list.   Marketing your offers to email subscribers that have already shown some interest in what you have to offer is far more likely to lead to sales.…

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  • Time for a Redesign? Here’s What You Should Know!

    A website is the central point of a business that operates on the Internet. In fact it is both the storefront and the store that will drive sales. That is why the design of the website or e-shop is of vital importance. Over time, even the most effective web design needs updating. If you think…

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  • How to Win in Social Media Marketing

    Now, social media is a big part of a business’s marketing. If you want to reach users who will be interested in what you offer, you should first choose the right platform . Then there are many practices that will bring you the desired results. #1 Search through Social Media In this article, we will focus on…

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  • 2024 is the Year of the Influencers

    Influencer marketing is an important branch of social media marketing. For many years now, social media users have been following influencers they trust. That’s why businesses and e-shops close partnerships with people who have gathered a large number of followers. Why You Should Work With Micro and Nano Influencers Influencer marketing, however, has also drop shadow been…

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