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7 Content Marketing Mistakes
It is safe to say, considering the latest trends and the progress made in recent times, that content marketing is the future of corporate communication. It is a very natural and non-invasive way for users to attract image resize new potential clients through the publication of interesting content. This type of marketing belongs to the…
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6 key sales department functions
The much talk about digital transformation has arriv to implement radical changes in all types of companies. The great ne for digitalization that has been notic by SMEs and large multinationals since the appearance of the coronavirus has l to numerous changes at the corporate level. And we are not just referring to the implementation…
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5 metrics that cannot be missing from your results report
One of the key guidelines when designing and implementing any type of corporate strategy, whether it is a marketing strategy, a sales strategy or any other type of action carri out by another department, is, without a doubt, the analysis of the results. This is the only procure that helps us determine whether the actions…
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Digital Kit: what is it and how can I request it?
Digital transformation has become an urgent ne for all types of companies. This process of digitalization of companies, regardless of the sector they are engag in, began a few years ago, but as a result of the coronavirus pandemic, it became a great necessity, given new requirements such as teleworking and digital commerce. For this…
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Improve Your Email Deliverability with These 11 Best Practices
Digital marketers and small business owners, like you, know that email is one of the most powerful tools to sell online. However, your email marketing efforts will be wasted if what you send never lands in an inbox. The good news is that, with this handy guide, you can avoid the risks and…
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TikTok Now, TikTok’s new feature in competition with BeReal
It is clear that TikTok is one of the social networks of the moment. Its prestige has not stopp increasing since its development as a social network in 2018. What began as a continuation of the original background removal platform on which it was bas, Musical.ly, as a site where users could upload music-relat videos,…
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How to define the purpose of a company
The consolidation of a company is not simply bas on making an investment and launching a project, but involves establishing a series of essential definitions for its proper functioning. When designing a business project, it is essential to determine the company’s philosophy, mission, vision, values and, of course, its purpose. This purpose is the reason…
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4 reasons why you should implement SALESmanago in your eCommerce
SALESmanago is a comprehensive marketing automation system that offers cutting-ge solutions, refining the way traditional marketing tools are us in e-commerce. In general terms, this tool has the ability basic image editing services to identify visitors to your online store, and analyze their behavior and transaction history. With this source data, SALESmanago can deliver personaliz…
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Email Marketing Best Practices: Should You Use Single or Double Opt-In?
The return on investment (ROI) for email marketing is 4,200% — the highest it’s ever been, with no sign of slowing down. To access this lucrative marketing channel, you’ll need to use opt-ins to grow an audience who’ll receive your emails. In this post, we’ll tackle the 2 different kinds of opt-ins you…
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11 Effective Email Marketing Segmentation Strategies to Try Today
Email marketing is one of the most effective business tools, period. The reason? People like receiving regular updates about brands and companies they love. In fact, marketers have reported an increase in their email open rates when they used email personalization. With that in mind, it’s difficult to understand why only 30%…
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