.Generating demand largely involves generating leads, nurturing them, and leading them through a process to the pipeline of opportunities. A good part of this process happens in the digital channel. Hence the importance of having a platform prepared to receive traffic. Convert visitors into leads, and then nurturing those. Leads until they are ready to be contacted by a sales executive. In this article, we will review. What it consists of and how to build a solid B2B demand generation platform.
What is a B2B Demand Generation Platform?
The demand generation platform is a set of digital assets and interfaces (desktop and mobile) that allow your brand to interact with users through content and is structured into interfaces by objectives.
Inbound and Outbound Platform
To have a solid B2B marketing strategy, you need to build. A platform with which you will capture and manage leads and prospects. This platform consists of the tools through which the leads and prospects. Pass, and the assets that are the fuel that feeds the actions you execute.
These platforms can be Inbound, for example, a landing page where the user arrives and voluntarily leaves their data in exchange for receiving content, or a blog where you publish content that guides the buyer in their process. The Outbound platform is made up of the means by which you manage and maintain contact with your leads, such as the CRM.
We tell you what assets you need to build a killer B2B marketing platform
What assets do you need for your B2B Platform?
The key to making your demand generation circuit work is to have good assets through which leads pass and are nurtured.
Let’s look at the main assets and their characteristics in this table:
Assets Description
B2B website A B2B website B2B Demand is a site designed to assist in the demand generation process. This means that it will allow us to help interact with the potential client in the 3 phases of the marketing funnel (Awareness, Consideration and Decision).
Blog
The Blog is the tool par excellence telemarketing data for organic positioning (SEO) and Inbound Marketing. If your company seeks to generate leads through Inbound techniques, it needs a blog.
Linkedin Company Page The Company Page
Is the business’s presentation letter on the B2B social network par excellence. Users can access your profile to learn more about google shopping campaign optimization tactics in 10 simple steps your company and the services it offers, and you can also offer available job opportunities.
Slideshare Profile Slideshare is a snbd host slide hosting site. You can share and distribute institutional and product presentations. This platform is a great alternative to strengthen your content marketing strategy. B2B Demand with cool presentations that generate awareness and strengthen your credibility.
Landing & Thank you Pages These two pages are key within the B2B platform. The landing page is the page where users who clicked on your ad. Read a post on your blog or social media “land”. Here you can capture. Their data in exchange for offering valuable downloadable content (ebook, webinar, whitepaper), while on the Thank you page. You thank them for filling out the form, tell your new lead how and when they will receive. The promised content, and you can continue to engage them with additional content.
Content Repository (Resources) These are the different contents
CRM CRM is a tool that allows you to have all the information about customers and their interaction with the sales department consolidated. The proper use of CRM improves the performance of the sales team and provides first-hand information about the behavior and needs of customers.
Lead Management Platform A Lead Management platform allows you to organize the leads that enter your pipeline by qualifying them and recording their responses during the nurturing process that prepares them to move on to the sales stage.