just optimize your search engine rankings – you strengthen the overall performance of your online business. By working together on authority, topical Focusing on coverage, technique and, above all, user experience, you create a virtuous digital ecosystem that boosts your visibility, traffic and conversions. A well-built site, that is, rich in content relevant to its target audience and recommended by trusted sources, will more easily win the favor of Google’s algorithms.

By offering an optimal user experience, you will more

efficiently convert this traffic into leads and customers. And so on… Important note: Don’t forget that Google is able to detect “weak” signals from users, especially through the analysis of sessions in Google Chrome. Therefore, make Focusing on the experience as Final Expense Telemarketing Leads seamless as possible to satisfy the user and therefore Google. The importance of maximizing “user touchpoints”: Beyond SEO, a holistic strategy reinforces your company’s awareness and brand image thanks to multiple user touchpoints in their purchasing journey.

Being present at all touchpoints should be more important than

keyword. In fact, users increasingly perform nuanced searches, they don’t necessarily click but they see certain sites (=brand) appear regularly. touch points sea Therefore, by creating quality content that meets the needs of your objectives, you develop a Big Work relationship of trust and closeness. Your brand will be perceived as expert and attentive, which will promote commitment and loyalty. Holistic SEO thus creates a virtuous circle between search engine positioning and branding.