In the field of emailing, standing out and attracting the attention of recipients is a complicated task for companies. This is easy to understand when you know that in 2020, nearly 306.4 billion emails were sent every day. This colossal figure highlights the extent of the difficulty. Email campaigns find themselves drowned among other messages and it is therefore more difficult to reach prospects and customers, but also to get them to take action. As a result, marketers are looking for improvement and optimization to ensure that their email marketing campaigns remain profitable and effective.

Summary
Artificial Intelligence and its subcategories
AI is a technology that makes it possible to create computer programs, systems, software and machines. That have the ability to solve problems , perform complex tasks and imitate a form of human intelligence through a faculty of reasoning and learning from past experiences.

This technology brings together several sub-domains such as deep learning, natural language processing or machine learning. To understand the place of AI in email marketing and its role, we will focus on the last two branches.

1) Machine learning
Also called machine learning in French, machine learning is a discipline of AI where computer systems. Manage to learn on their own and adapt thanks to algorithms . These algorithms analyze data made available to them and then draw conclusions. In the case of email marketing, algorithms can feed on information obtained by previous campaigns.

The particularity of machine learning is that computer systems are continually progressing . This technology is very popular with emailing applications.

2) Natural Language Processing
NLP, equivalent to NLP (natural language processing) in French, is a subfield of artificial. Intelligence that refers both to the understanding of natural language (speech and text) by machines but also to its manipulation and generation by them. Automatic translations, chatbots and automatic corrections work thanks to this technology, as do certain features of email marketing solutions.

Artificial Intelligence-Based Features

1) The subject line: increase opening rates
The effectiveness of an email campaign depends first and foremost on its opening. If few people advertising database open your email, its impact will be less. Many factors influence this rate: the sender’s address and name, the pre-header but also more particularly the subject of the email. Let’s look at the latter.

A well-written subject line stands out in your recipients’ inboxes and encourages them to click google shopping campaign optimization tactics in 10 simple steps on your email to discover its content. The subject line must succeed in arousing curiosity and creating urgency while being concise and sincere . However, it is no easy task to have an experienced and qualified writer who can write relevant subjects for each of your targets. This is where artificial intelligence comes into play!

It analyzes your campaign history and identifies the subject lines that performed best

Then, using machine learning and natural language processing, the ge lists algorithms suggest subject lines that are. Tailored to your recipients and your brand . You no longer need to struggle to find the perfect sentence. With AI, your subject lines are created and optimized to increase your open rates, all while adopting your tone and personality .