eywords in SEO and PPC Advertising: From Basics to Advance Strategies
Content
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The essence of keywords
Why are keywords neee in SEO and advertising?
Keyword Tools
Types of frequencies according to Wordstat
Keyword Effectiveness Index (KEI)
Keyword Selection Strategy
Types of keywords
The danger of over-optimization
Myths about keywords

Conclusion

Today we will talk about keywords – an important tool for SEO and advertising. We will figure out what they are, why they are neee, how to find out the frequenc y of queries in Yandex, and how to use them correctly.

The essence of keywords
Keywords
— are words or phrases that users enter email data into search engines to find information, products or services.

You could say it’s a reflection of your audience’s nees and intentions. When a user types “buy Nike Air Max sneakers,” they’re not just looking for information – they’re ready to buy. Understanding these nuances is critical to a successful strategy.

Why are keywords neede min SEO and advertising?
Why Keyword Are Neede in SEO and Advertising.jpeg

Search Engine Optimization: Well-chosen keywords help search engines understand the topic of your content. This does not mean stuffing them everywhere – natural usage is important.

Intent research: By analyzing keywords, you are reading the minds of users. “How to choose running shoes” and “buy marathon running shoes” are different queries with different intents.

Precise targeting: In contextual advertising, keywords allow you to show ads to those who are intereste in them. This saves budget and increases the effectiveness of campaigns.

Competitor Analysis: By studying your competitors’ keywords, you can find new niches and ideas for development.

Content Structuring: Keywords help create a logical structure for your website and individual pages. Structure content with clear keyword emphasis helps users perceive information more easily.

Performance Measurement: By tracking keyword rankings, you can see how your SEO strategy is working. Metrics like click-through rates (CTR), search engine rankings, and conversion rates can be use to adjust your approach and improve results.

Keyword Tools
Keyword Tools.jpeg

Modern tools make working with keywords much easier:

Yandex Wordstat : Excellent tool for analyzing keywords from Yandex.
Google Keyword Planner : Essential for seperti motivasi pembelian dalaman anda working with Google Ads and evaluating search volume, mainly suitable for those who are engagd in promotion for the foreign market.
Ahrefs : Allows you to analyze competitors’ keywords and find new ideas. The downside is that the subscription is very expensive, but there are bots in Telegram ch leads that allow you to make one-time requests to the Ahrefs database.
Yandex Webmaster : Relatively recently, it has adde “Query selection and market analysis” through which you can also view demand, competition, and pages that are displaye in search results for these words.
SEMrush : A complete SEO and PPC solution including keyword analysis.