The much talk about digital transformation has arriv to implement radical changes in all types of companies. The great ne for digitalization that has been notic by SMEs and large multinationals since the appearance of the coronavirus has l to numerous changes at the corporate level.

And we are not just referring to the implementation of new digital shadow making strategies, which include the incorporation of new systems and tools such as websites, social networks, teleworking or other digitalizing means that we are tir of hearing about lately. This digital transformation has also meant major changes at a structural level in companies, given that the functions of many departments have been vari and, with them, the configuration of the teams that carri out these tasks.

One of the departments that has seen

Its functions and the way of carrying them out change radically as a result Números de teléfono húngaros of the imminent digitalization of companies has been the sales department, which is responsible for designing strategies and implementing the relevant actions that seek to achieve commercial objectives, that is, it is the team in charge of achieving economic results.

But what are the main functions of this department and why are they so important?

The 6 main functions of the sales department

Establishing objectives: As previously indicat, one of the main functions, and one of the first to be carri out in the sales process, of this department is, without a doubt, the establishment of objectives. As we always remind you, these must comply with SMART guidelines, that is, they must be specific, measurable, achievable, relevant and time-bound goals. These objectives are the key to the actions that will be defin below.

Research the market: once the main objectives to be achiev have usa phone list been establish and before determining the strategies and actions to be carri out to achieve them, it is time to carry out a market study. In this process, the competition will be analys, both the products or services they offer and their way of acting, the advertising actions they carry out, the type of corporation they work for, their relevance to the public, etc. But it is not only essential to know who the direct competitors are in the market, it is also essential to know what the target audience is like for a sales campaign, taking into account their nes, interests, consumption patterns and other data that can help to correctly define the target of the company or of a product or service in question.