Email marketing has the highest return on investment (ROI) for any digital marketing strategy — 4,200%!

 

But without an email marketing sales funnel to convert your leads into customers, you won’t even get close to those results.

 

In this post, you’ll learn how to build an email marketing funnel, the benefits of having one, and which tools to use to support you along the way.

1. What is an email marketing funnel?

Essentially, it’s a marriage between email marketing and a sales funnel.

 

However, instead of using background removal landing pages and order forms to guide the customer journey, it’s a timed and automated email sequence.

This sequence is mapped out, like a sales funnel, to plan and define your lead’s journey to becoming customers, and then champions, of your brand.

 

Email sales funnels are also called:

Email sequences
Lead nurturing sequences
Email follow-up sequences
Autoresponders
An email sales funnel is not the same thing as a set of sales emails that you send out to your list.

 

While it will include your sales pitch, you also need to deliver valuable content and guide your leads through the different stages of your email sales funnel.

1.1. The 5 stages of an email marketing sales funnel
Before you create the sequence for your email funnel, you’ll need to map out how you’ll guide your potential customers through each stage of your funnel.

 

These stages are slightly different from the 4 stages of a sales funnel and will require different things from you.

 

The 5 stages of an email sales funnel are:

 

Awareness
Consideration
Conversion
Retention
Advocacy
Here are the different Solicita un número de teléfono en Italia ways you’ll engage your leads at each stage:

Five Stages Email Funnel
How you approach the retention and advocacy snbd host stages is dependent on your niche — recent purchase reviews, exclusive discounts, and affiliate programs are some strategies to consider.