Simply having a great product and a stunning website is no longer the key to success — to run a successful business online, you need an email list.

 

Marketing your offers to email subscribers that have already shown some interest in what you have to offer is far more likely to lead to sales.

 

But how do you get those precious email addresses?

 

With an effective opt-in form of course!

 

1. What is an opt-in form?
Opt-in Form Definition
An opt-in form is a form that asks visitors for their email addresses, while giving them something of value in return, usually in the form of a lead magnet.

 

By opting in to your email list, subscribers give you consent to send them marketing campaigns, promotional emails, newsletters, etc.

 

Most email service providers (ESPs) have spam filters in place, and sending unsolicited emails will land you in the spam folder.

 

With approximately 122.3 billion basic image editing services spam emails going out each day, opt-in forms help ensure your emails aren’t one of them.

 

More importantly, an opt-in form is required by email marketing laws.

Violating these laws can lead to some pretty substantial fines and penalties, so make sure to stay on their good side.

 

Let’s find out what kinds of opt-ins you can create.

1.1. Different types of opt-in forms

These are the 5 most popular types of pop-up opt-in forms:

1. Pop-up

2. Floating bar

3. Splash page

4. Exit-intent pop-up

5. Content form

But which one will work best for your marketing strategy? Let’s find out.

1. Pop-up

Popups appear when a visitor arrives on your website or while they’re browsing your site
If a visitor has spent some time on your website, they’re likely interested in what you’re offering
Present these leads with an opt-in form after a little while to promise them even more value and get their contact details in exchange
2. Floating bar

This kind of opt-in is displayed Como solicitar un número de teléfono belga? as a bar at the top, bottom, or side of the screen and is locked in place
They don’t block any content from the user’s view, but they still get their attention
Keep them small, fill them with interesting lead magnets, and watch your list grow!
3. Splash page

This takes up the entire screen and is the first page on your site. It’s aimed at communicating value and important information
You need to ensure that this opt-in offers snbd host your visitor something that they can’t get from your homepage
Even if new leads don’t end up purchasing anything after opting in, use email marketing funnels to guide them to conversion later