Spotify recently reached 490 million active users worldwide, and even though almost half of them (205 million to be exact) are subscribed to a premium plan, and therefore we are not allowed to reach them with ads, it is still a good pool to start from! An interesting aspect is that users cannot skip the ad if they want to continue listening to the song. This “guarantees” us that the ad will be play in its entirety.

Advertising platform

The advertising bulk sms on whatsapp platform is call “Spotify Ad Studio” and it mainly differs from the more well-known ones such as Meta Ads and Google Ads because of one of its peculiarities. The targeting features of Spotify Ad Studio are not only base on age, gender, geographic location, behaviors and/or interests but also (and I would say mostly)  on musical genres and playlists . The so-call “Streaming Intelligence” is the awareness that the algorithm has regarding its users thanks to the analysis of listening data, musical preferences and their moods.

Formats

The platform offers 4 formats:

• Audio
  The ad in this case is structure starting from an audio file – insert between the songs while listening – combine with a clickable banner that can take users to a landing page. Without a doubt the most interesting type of format to put in place, if we choose to invest in this channel, precisely because it has the advantage of capturing the attention of listeners in everyday moments without them paying attention to the screen.
• Video
  This format instead offers two solutions. The first, the “Video Takeover” is broadcast during a listening session while the user browses the catalog and the ads include a banner and a call to action. The second, “Sponsore Session”, offers the possibility to “freemium” users of 30 minutes of listening without advertising, at the end of watching the video ad.

• Display
  This is the format most familiar to advertisers, which includes a banner to encourage engagement and is serve when the user returns to the application. Again, the sponsore ad directs traffic to a landing page
• Custom
  Last but not least, custom formats. In this case, we have 4 options:
  “Sponsore Playlist”, thanks to which we can associate the Brand name with the most successful playlists manage or owne by Spotify;
  “Overlay”, useful for capturing the listener’s attention when they open the app, through a clickable banner;
  “Homepage Takeover”, to insert your Brand in the center of the Spotify Home);
  “Leaderboard”, thanks to which our message will be the only one on the screen for 30 seconds.

Goals

Increasing  Hur man skapar en titel som är svår för läsare att motstå brand awareness  or  launching a musical content or a concert : these are currently the only 2 objectives implemente by Spotify and certainly the first is the most suitable and use by most brands.

Targeting

Spotify is not america phone number far from Meta (for example) in terms of target selection: geographic area, age, and gender are all assets that we also find on this pay-per-click platform. What is interesting, however, as we said above, are the “Listening Behavior” options. Spotify Ad Studio allows you to choose your audience base on three options: by playlist category, by musical genre (for example Alternative, Jazz, Funky, etc.), or by choosing all musical tastes.

Budget

To start a campaign on this channel we must consider spending  at least 250 dollars –  it is not possible to select a lower budget – which will be automatically distribute between the selecte start and end dates. Another aspect to keep in mind: the campaign approval process takes about 48 hours.