Leaving the SEO recommendations and website optimization tasks to the SEO team is great for those marketers who have a responsive SEO team that has the time to optimize every blog post and landing page marketing creates. Unfortunately for a large percentage of marketers, this just isn’t the case. Instead, marketers are finding themselves looking at the backend editor of their blog posts and landing pages and wondering how to improve findability now to help reach marketing and corporate conversion goals.
I know, I know, I hear marketers out there groaning already, burdened by the overwhelming number of things they’re already tasked with and wondering when they’ll have the time to also learn and implement SEO best practices. The good news is, there are five things you can start doing right now while you’re creating your content that will improve your ranking in the SERPs (search engine ranking pages) for your blogs, landing pages, and other marketing generated content.

Content Quality Improves Engagement

So, you probably already heard that creating quality content is the most important thing you can do to improve your SEO value and engagement and you’re probably wondering why anyone would even talk about this. Of course you’re going to create quality buy telemarketing data content, why would you create anything less? Let me explain what I mean by quality content versus other content. Quality content is content that resonates with your audience and that your audience wants to read. Finding out what content will be most popular with your audience begins with good keyword research. So, quality content isn’t just something that’s well written, as some people may assume. Quality content is targeted to a specific audience around a specific topic and is written to tell a story other people want to hear.
Keyword insights keyword chart
Finding out what people want to hear is as easy and as difficult as finding the actual search terms people are already using when they’re searching on the internet for products and services in your industry. They may also be words or phrases people use on social media or questions they ask on public forums such as Quora.

Having a good SEO

tool to help you find and track keywords will make this process easier. Instead of doing all the leg work yourself, an SEO tool can discover keywords from your analytics provider, webmaster tools, search engines, and even from your competitors or other brands who are gaining traffic for topics that are important to your key audiences.
Now that you know what keywords are going to bring audiences and search engines to your site, use them. I don’t mean just stuff them around your landing pages or use them willy nilly in your blogs, that’s black hat SEO and will probably not get you the results you’re looking for.
Build your content around the keywords. Keep in mind that you have a set of keywords or topics that you’re going to provide authentic, original, and valuable content around to inform and entertain your audience. If you write with those topics in mind, you’ll naturally use your targeted keywords. When you proof read your content, look for pronouns and replace them with keywords where it is a natural part of speech.
Search engines love fresh content. Even if you don’t have time to go back and update product and landing pages, publish new blogs to keep your website updated and crawlable by the search engines.

Title Meta Tags Draw In the Search Engines

Before you leave your Word Press site, or other content creation tool, be sure to add in the title meta tags that will help the search engines find your content. Writing the title meta tags is probably one of the most important SEO tasks you can do. If you’re looking to improve the SEO value of any page on your site, try spiffing up your title meta tags and see if you improve your overall SEO.
While SEO practitioners may tell you that writing title meta tags is easy, I think there is a certain art to getting it right. Like anything, it takes practice and you may not get it right the first time. The good news is, it doesn’t hurt to go back and change those if you find you aren’t getting the search engine results you’d hoped for.
The first challenge of writing title meta tags is the length. Keep it under 55 characters or your title will be truncated by the search engines. For most of us marketers, we’ve already had experience expressing ourselves under 140 characters on social media. One way to keep your title tags under 55 characters is to take out articles and connecting words such as “the” “an” “and” “or” etc.. Besides the title length, there are a few things to keep in mind when writing title meta tags:

Make them relevant
Put important keywords first
Make them compelling
Should you include the brand name in the title meta tag? The answer is, it depends. If you feel the brand name will help rank the content in the SERPs and if the brand name is relevant to the content, you can include it. You may want to put it first if

From an SEO and content marketing

perspective, 2015 was a volatile year. Regular Google algorithm updates, most notably, mobile geddon, the Quality Update, Panda updates, and Rank Brain caused widespread panic and concern. The content marketing ecosystem continued to change and marketers were eager to find ways to differentiate themselves from the competition and to create content that ranked in the top of the search engine results.
While best practices for SEO and marketing will continue to change and evolve to keep up with the changes in the industry and with the changes in how and where people search for information on the web, the basic good practices of SEO and content marketing will continue to generate positive results for years to come. Let’s take a look at what to expect in 2016, which practices to keep and which to modify to meet the new requirements of brand findability.

The SEO and Content Marketing Evolution
create and optimize content for marketing strategy
The frequent algorithm changes we’ve seen thus far from Google show no signs of stopping. Already in 2016 Google released an unnamed update that they will only refer to as a “core algorithm update” with details remaining elusive. But even with all the hype associated with last year’s “mobilegeddon”, what we’re seeing is changes that are more evolutionary than revolutionary as Google tries to improve user experiences while serving the advertisers that support it.
To minimize the negative effects of algorithm changes on how content is ranked and its findability, SEOs and marketers will want to remain apprised of frequent updates and continue to practice SEO tactics that adhere to search engine rules. While some things will change more drastically than others, most of the basic tenets of good SEO and content marketing practice will remain intact.

Know your audience – create personas that evolve over time

 

Know your competitors – continue to discover those that are taking traffic from your site
Create original content – establish a “brand tone” and distribute content that tells a unique story
Distribute relevant content – answer the questions and solve the problems of your audience
Deliver a positive experience – make moving. Through your website logical and seamless
Optimize for all devices – be sure your content can be accessed as easily on mobile as desktop
Keep up to date with changes in algorithm – start making necessary changes as soon as changes are announced.
“The evolution of SEO and content marketing will be focused on a few specific areas in 2016. We’ll see a growing importance on social media’s influence shopify sidekick ai – what we know so far (november 2023) on search, a continued shift from desktop access to mobile use, and a growing focus on the. Significance of local search results for SEO and marketing,” according to Erin O’Brien, COO.

The Growing Influence of Social
competitor audience insights social signals
The influence of a social media presence on brand recognition and overall findability on the web is already a trend.
What’s changing? Search engines are incorporating tweet, Google+ share, Facebook likes, and other social media conversations in certain search results. Moving forward, having a social media presence will have an increased importance on your overall brand visibility. Although social media entries will most likely not directly affect your site’s rankings, they are. Growing in their inclusion in results and importance.

Best practices to get the most SEO value for social include

Keep an eye on your social media presence versus your competitors
Keep track of engagements industry-wide
Know how your share of voice is growing or shrinking over time
Use target keywords in posts to reinforce your relevancy around targeted topics.
Continue to work on. Building online kcrj reviews (not just on Google)
“When monitoring competition, consider that. Competition is not necessarily only brands who compete directly for sales, it’s often about who is. Competing with you for traffic,” notes Erin. “Look to see where social conversations are happening, how people are. Creating content, and how they’re engaging your potential audiences and then find a way to leverage. That information to win back your rankings.”

The Move is Toward Mobile
optimize for more than demonstrated, the move it toward. Mobile optimization as mobile traffic continues to surpass desktop traffic. While there are plenty of people who are. Ready to declare desktop traffic dead, and that desktop SEO is no longer. Relevant, for brands in the B2B markets, desktop engagement isn’t going away. However, the significance of.