BigCommerce is a powerful platform for building beautiful and functional online stores. But did you know it also holds the key to supercharging your lead generation efforts? That key? Code.

Now, hold on before you click away! We’re not talking about diving into complex programming languages. BigCommerce offers a variety of ways to leverage code snippets (often called “scripts”) to capture valuable leads and nurture them into loyal customers.

Here’s how code can become your secret weapon for BigCommerce lead generation:

• Targeted Opt-in Forms: Go beyond the basic signup form. Craft custom forms with code that appear based on specific product categories, customer behavior, or even where they are in the buying journey. This targeted approach increases the relevance of your offer and improves conversion rates.

• Exit-Intent Popups:

• Don’t let abandoning visitors slip away! Code Internet phone service allows you to trigger popups with special offers  or lead magnets right before a customer clicks away. This is a great way to recapture their attention and turn them into leads.

• Interactive Content & Quizzes:

• Engagement is key! Code can be Text Message Lead Generation used to create interactive quizzes, product  recommendations, or even contests that incentivize users to provide their email addresses. This not only captures leads but also gathers valuable customer insights.

• Lead Scoring & Segmentation: Not all leads are created equal. Code can be used to assign points to customer actions (downloads, product views, etc.) This “lead scoring” allows you to segment your audience and send highly targeted email campaigns that resonate with their specific needs.

But wait, there’s more!

BigCommerce integrates with a variety of marketing automation tools. Using code snippets, you can connect these tools to capture leads directly from your forms and popups, streamlining your marketing efforts.

SEO Boost: By creating valuable content like targeted forms and interactive experiences, you’re increasing user engagement which is a positive SEO signal for search engines. This can improve your website’s ranking and drive even more organic traffic (potential leads) your way.

Remember: While some basic coding knowledge can be helpful, BigCommerce offers a wealth of resources and apps that allow you to leverage code’s power without being a programming pro. Explore their app marketplace or consult a BigCommerce developer to unlock the full potential of code-driven lead generation.

So, unleash the code within BigCommerce and watch your lead generation soar!