SMS is one of the most effective communication tools to reach your targets on their mobile phones. Voice SMS (or VMS, Voice message service) is an original version that is increasingly used, because it shows many advantages. Like all SMS, whatever their type, it enjoys its advantages of universality, timelessness, immediacy and economy. But its strengths do not stop there!
Discover the reasons that make voice SMS, VMS, the essential tool for your company’s marketing strategy.
Voice SMS provides added value compared to standard SMS:
Compared to written messages, which can sometimes be quite impersonal and tedious to read for certain target audiences, the spoken version of SMS allows you to convey more emotions. This friendliness more easily captures the attention of the recipient, and encourages them to engage more with the company.
Voice SMS brings a personalized touch to your SMS campaigns:
Compared to text SMS, voice SMS offers a wider range of possibilities to convey the unique character advertising database and attitude of your company. Anything is possible if you know how to choose the right script and voice: from the very informal to the resolutely professional, voice SMS offers you great freedom.
SMS creates an interactive experience
If you choose an IVR (Interactive Voice Response) application to enhance your voice SMS campaigns, your recipients will have the option to respond using their keyboard or with their voice. This type of interaction opens up a whole range of choices to the user, who can access different messages or menu options depending on the response they give.
Voice SMS brings flexibility to your marketing campaigns:
This flexibility applies to both the business and the customers. Voice messages are easily interchangeable, and can just as easily be recorded or edited to suit your needs. You also have the ability to generate new messages and start distributing them in just a few hours.
Voice SMS reaches a wider audience:
Unlike emails or text SMS, voice SMS allows you to involve people who cannot read due google shopping campaign optimization tactics in 10 simple steps to visual impairment for example, or for any other reason. These SMS are also more accessible to seniors, and can be excellent alert messages for example. Finally, a significant number of users prefer to communicate verbally. Voice SMS is an option that will attract this type of prospect to you rather than to the competition.
Voice SMS has a very low cost
If we consider the overall value for money of voice SMS, and take into account different parameters such as speed, feasibility, scalability and potential in terms of conversion rate, voice SMS is one of the least expensive marketing tools.
SMS promotes good brand image:
Consistency and regularity in the voice and tone of the th phone numbers message is crucial to maintaining a good brand image. This consistency is impossible with the use of human voices and manual calls. Voice SMS offers total uniformity, thanks to which you are assured that each of your customers receives exactly the same information.