With around 59% of customers stating that emails affect their purchasing decisions, you can’t afford not to invest in email marketing.

 

But just how big does your email marketing budget ne to be?

 

In this post, we’ll take a look at how to calculate the cost of your email marketing, so you know what to expect when you launch your campaign.

 

Let’s get start!

1. What is email marketing?

If you’re considering the cost of running an online marketing campaign, odds are, you know what email marketing is, so we’ll keep this brief.

 

Email marketing is a digital marketing strategy that consists of sending emails to potential customers, or leads, to build a relationship with them.

 

The idea is to use emails to add leads to your sales funnel and turn each lead into a paying customer.

 

But is email advanced photo retouching marketing effective?

 

The short answer is yes, it’s very effective!

Around 4,6 billion people are expect to be using email by 2025, and 51% of shoppers prefer to shop online. So a well-thought-out email marketing campaign can be very profitable.

 

The average return on investment (ROI) for email marketing is around $42 for every $1 spent.

 

Consumers are more likely to buy from a company that sends personaliz and relevant emails — in fact. Your revenue can increase up to 760%.

 

Considering these statistics, email marketing is worth every cent!

2. What is the cost of email marketing

Email marketing cost
Email marketing cost is determin by several factors.

 

Let’s consider each of them in detail, so you know what it is you’ll be paying for.

2.1. Email service provider
To run successful email campaigns, you’ll ne an email service provider (ESP).

 

An ESP is a service that allows Strateški položaj za maksimalni učinak email marketers to easily send email blasts to their subscribers.

 

Most email providers, like snbd host Gmail, have safeguards in place to detect, and protect, their users from unwant spam.

 

Spam can be anything from annoying to malicious, and a crible ESP will help you make sure that your campaign doesn’t violate any regulations.

 

Ensure that you are compliant with the. GDPR and CAN-SPAM act so that you don’t get flagg or, worse, fin!