The return on investment (ROI) for email marketing is 4,200% — the highest it’s ever been, with no sign of slowing down.

 

To access this lucrative marketing channel, you’ll need to use opt-ins to grow an audience who’ll receive your emails.

 

In this post, we’ll tackle the 2 different kinds of opt-ins you can use and the benefits of each.

1. Gathering leads and email marketing

When setting up your email marketing, one of the first things to consider is how you’ll grow your email list.

 

That’s where opt-ins come in!

 

Opt-in email marketing, at its image resize most basic level, is where you ask for the email addresses of your audience and permission to send them promotional email content.

Often, your subscribers come from an opt-in form or page that you create on your website, like this one from Nike:

Nike opt-in form

You ask interested viewers to give you their details, and, in return, they’ll receive resources from you, via email.

 

The best places for these forms are your:

Top-ranked blog posts — People who have already shown they’re interested in reading your content will want more
About page — People who see that you could help them solve their problems will want more details
Lead magnet — People will sign up to access your high-value freebie and won’t mind when you send them more value for free
Social media — Reach your audience where they hang out (Facebook, Twitter, Instagram, etc.)
Landing page — As a pop-up or Važnost čestitki za tuširanje djeteta exit-intent form to catch people before they continue scrolling or leave your website
However, there’s an important decision you need to make before you build your opt-in forms: single opt-in or double opt-in?

There are a few differences between snbd host these two common opt-in processes, but the most obvious one is the number of steps.

 

Single opt-ins are a one-step process, and double opt-ins need two steps to be completed.

 

Beyond that, there are distinctions between how they look and how. They work, plus there are advantages and disadvantages to each.