Email marketing remains one of the best marketing channels with a return on investment (ROI) of 4,200%.
To achieve that kind of success with your email marketing campaigns, you’ll need to track and adjust your strategy accordingly.
In this post, you’ll learn which email metrics are the most important and how to calculate them.
1. What are email marketing metrics and KPIs?
Your email marketing metrics are what you use to measure the performance of an email campaign.
KPIs refer to key performance indicators; values that you can calculate which help you gauge what each campaign has achieved.
There are different KPIs for the different elements of your business, but in this post, we’ll focus on those relevant to email marketing.
These KPIs can be used for the following:
Finding and fixing issues with deliverability
Keeping your email list fresh and engaged
Ensuring your emails stay relevant as your business grows
Proving the success of your business to investors or buyers
However, every business will have a different idea of email marketing success, and so their KPIs will measure success at different levels.
1.1. Setting your KPIs
Setting your KPIs
When you set the email KPI targets for your business, you’ll need to consider the following factors:
How big is your business and/or audience?
What niche are you in?
How aggressive is your drop shadow marketing strategy?
What are your business goals?
What parts of your business are a priority?
While these may seem like obvious answers, all of your stakeholders must be in agreement here.
If any of these are unclear, it could lead to poor brand identity and not meeting your business goals.
That’s why we strongly suggest that you set goals before you start with any new email campaign.
1.2. Setting SMART goals
Setting SMART goals
When you’re setting your goals you can use the SMART method to guide them.
This makes your goals:
Specific — Clear and well-defined
Measurable — Specific Učinkovito pronalaženje puta i navigacija benchmarks and metrics you’ll use to track your progress
Achievable — Not impossible from your business’ current situation
Realistic — Relevant to you and your purpose
Timely — Well-defined snbd host timeline for achievement
Making goals measurable is where your KPIs come in.
By defining what you’ll use to measure your marketing efforts, and what results will prove your success in those areas, you’ll be able to work towards your business goals with more focus.