Email marketing is one of the most effective business tools, period.
The reason?
People like receiving regular updates about brands and companies they love.
In fact, marketers have reported an increase in their email open rates when they used email personalization.
With that in mind, it’s difficult to understand why only 30% of online brands utilize this tactic.
Fortunately, after reading this post, you won’t be one of the 70% of marketers who miss out on the benefits of email segmentation and personalization.
1. The basics of email marketing
Email marketing
When you want to grow your brand or sell your product, email marketing is one of the most popular and effective tools around for marketing campaigns.
So, what’s it all about?
1.1. What is email marketing?
Email marketing is a powerful shadow making tool that small and large businesses use to acquire, engage, and retain customers.
It’s quite important if you want to educate your audience on the value of your brand or keep them engaged between purchases.
The most important part of email marketing is your email list — and having a good, clean email list is crucial to ensuring your success.
There are 4 main types of email marketing campaigns that you can use to promote your business and inform customers:
1. Newsletters — Share relevant and valuable information with your network of customers, prospects, and subscribers.
2. Acquisition emails — Involves some type of advertising in an email campaign in the form of a sponsored link.
3. Retention emails — Any email sent to an existing customer to keep them around as loyal customers.
4. Promotional emails — Speed up the buying process, create new or repeat customers, or encourage contacts to take some kind of action.
Each of these serves a purpose in your sales funnel
If you want more information about setting up the perfect email marketing campaign, read this post.
Unfortunately, many people are busy and don’t want to read an email unless it directly benefits them.
Depending on the source, the average email open rate ranges from 18% to 22.15%.
But why invest time and money into email marketing when the open rate is that low?
Well, according to an eMarketer study, the median email marketing return on investment (ROI) is 4,200% — that’s higher than any other digital marketing channel!
And most of that’s thanks to email segmentation and personalization.
1.2. What is email segmentation?
Email segmentation takes your Strateški položaj za maksimalni učinak email list and divides it into smaller segments based on set criteria.
It’s a way of personalizing your emails for specific users to make your content more relevant to their needs.
Segmenting your email list allows snbd host you to cater specifically to each “sub-email list” and to obtain 46% higher open rates than regular marketing messages.
Now that you know exactly what email segmentation is, let’s get into why it’s a vital part of your email marketing strategy.