• Email Spring Cleaning: Why and How to Clean Your Email List

    We all leave certain things to be cleaned at a “later” time; your email list shouldn’t be one of them.   If you’re in the email marketing business then quarterly cleanup isn’t optional — it’s necessary.   Leaving your email list means that you may be left to deal with a plummeting email deliverability rate,…

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  • The Cost of Email Marketing — How to Budget for Your Campaign

    With around 59% of customers stating that emails affect their purchasing decisions, you can’t afford not to invest in email marketing.   But just how big does your email marketing budget ne to be?   In this post, we’ll take a look at how to calculate the cost of your email marketing, so you know…

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  • Customer Satisfaction Metrics: Taking the Pulse of Customers in the Digital Age

    An important metric called Customer Satisfaction Metrics that allows you to take the pulse of customer satisfaction and further improve the experience you provide to your customers. Because customer satisfaction has become one of the key factors for a business to grow sustainably, if a business cannot satisfy its customers, they are likely to turn…

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  • The Questions Behind Successful Web Design

    Good web design contributes greatly to the success of a website. Its value becomes even greater in the case of e-shops, where mistakes in web design can prove fatal for the business. A technique that will help you improve your website’s web design is to ask yourself some key questions. By answering them, you will make sure…

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  • 6 Steps That Guarantee Your Success in Digital Marketing

    Success in digital marketing is not a matter of luck. By knowing the steps you need to take, you can create a strategy that meets your requirements and brings results. For example, consistency is one of the secrets to amplifying your actions. In this article, we will explain to you one by one the steps that will…

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  • TikTok: What is this social network and what is it for?

    If we talk about a mass phenomenon in the world of social mia, we must undoubtly mention TikTok, a platform available for mobile phones with both Android operating systems and iOS devices, which consists of creating content in the form of video. This social network first saw the light of day in 2018, but it…

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  • Personalized Customer Journey is a strategy that businesses cannot ignore. Providing services that meet the needs of customers at each stage of their lifecycle can effectively increase customer satisfaction and loyalty. Using data from CRM (Customer Relationship Management) as a tool to analyze and improve customer experience will allow businesses to design a Customer Journey…

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  • Customer Satisfaction Metrics: Taking the Pulse of Customers in the Digital Age

    An important metric call Customer Satisfaction Metrics that allows you to take the pulse of customer satisfaction and further improve the experience you provide to your customers. Because customer satisfaction has become one of the key factors for a business to grow sustainably, if a business cannot satisfy its customers, they are likely to turn…

    Read More

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  • Use CRM Data to Create a Personalized Customer Journey

    rsonalized Customer Journey is a strategy that businesses cannot ignore. Providing services that meet the needs of customers at each stage of their lifecycle can effectively increase customer satisfaction and loyalty. Using data from CRM (Customer Relationship Management) as a tool to analyze and improve customer experience will allow businesses to design a Customer Journey…

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  • 7 Content Marketing Mistakes

    It is safe to say, considering the latest trends and the progress made in recent times, that content marketing is the future of corporate communication. It is a very natural and non-invasive way for users to attract image resize new potential clients through the publication of interesting content. This type of marketing belongs to the…

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